SOFT SAVING: A LIFESTYLE SHIFT FOR GEN Z

Soft Saving: A Lifestyle Shift for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success followed an acquainted pattern: make steadily, conserve aggressively, acquire a home, and plan for retirement. But Gen Z is approaching cash with a fresh point of view. Instead of focusing solely on lasting buildup, this generation is prioritizing balance, health, a

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